I’m a marketing professional based in Halifax, NS. I combine data-driven strategy, creative content, and AI tools to help brands grow with clarity and impact.

Open to full-time positions and casual work. If you have an opportunity in mind, I’d love to hear from you!

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Marketing that Connects, Content that Converts.

About Me

About Me

I’m a marketing professional with an MBA and a passion for building brands that connect and convert.

With expertise in content creation, SEO, GEO (Generative Engine Optimization), and web management, I design digital strategies that drive visibility, engagement, and growth. From social media and online promotions to AI-powered content and storytelling, I help businesses grow through marketing that works — and ranks.

Backed by both creative instinct and data insight, I turn ideas into results that matter.

 

Also, meet YOYO — my lovely cat and creative companion through every late-night project. 

My Skill Sets

Financial Insight in Marketing

An accounting foundation gives me a deeper understanding of budget limits, ROI, and what truly drives sustainable business growth through marketing.

Strategic Brand Building

I turn ideas into clear, scalable brand systems—combining visual storytelling with messaging that converts across web and social platforms.

SEO & GEO Optimization

Skilled in boosting content visibility through SEO and Generative Engine Optimization (GEO), using tools like Google Analytics, SEMrush, and ChatGPT.

Web & Content Management

Experienced in building and managing content-rich websites and assets using WordPress, Canva, Adobe Suite, CapCut, and Hootsuite.

Lifelong Learning, Real-World Impact

Education background

Is This for You?

Your Boost to Success

The Athena Initiative

Shape The Future

Collaborate with Lena

Lena is looking for mind-a-like partners to fund, support, and elevate breakthrough ideas like that bring change.

Why Partner with Lena?

Is This for You?

If you’re an entrepreneur, investor, or corporate partner looking to collaborate, Lena is ready to connect with you.

Partner with Lena

If you're an investor or company looking to support startups

Your Future. Funded. Fearless.

Because the future of tech isn’t built by one voice, it’s shaped by your brilliant mind, bold ideas, and unstoppable vision.